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beauty comes of age.
2006 Dove Global Study
In June 2006, the Dove Global Study surveyed 1,450 women aged 50 - 64, throughout 9 countries. Participating countries included Brazil, Canada, Germany, Italy, Japan, Mexico, France, the United Kingdom and the United States of America.
The study was commissioned by Dove to expose existing stereotypes surrounding beauty and aging. It also aims to provide compelling intelligence to re-conceive and re-shape the perspective on aging and beauty for future generations of women.
older women are underrepresented in society...
- 91% feel the media and advertising need to do a better job of representing realistic images of women over 50.
- 97% believe society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body.
- Nearly 60% of women believe that if magazines were reflective of a population, a person would likely believe women over 50 do not exist.
- 87% of women believe they are too young to be old.
