"Evolution" was developed to promote a series of Real Beauty Workshops and online tools for girls and their mothers/mentors.

It's a fascinating demonstration of the simple truth that even models don't look like models - they're a fabrication of hair stylists, make-up artists, photographers, lighting guys, retouchers and other magicians, all of whom we used to make the film.

Our model was shot by a high-end fashion photographer, and PhotoShopped within an inch of her life. We incorporated over 100 retouching files and created a time-lapse effect to make visible just how distorted our perceptions of beauty really are.